What do you like?
We must have asked over one hundred people that very question, and this magazine is the answer.
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Alain Latour
Why we did it
There’s an app for that
Many laughed when the iPhone was first released. No keypad? Apples gone mad, they said.
The cool factor
Somewhere in the world a boy will ogle at a pair of Adidas sneakers, a grown man at an iPhone, a girl at an Armani dress, and they will all wish they had it.
This magazine probably comes as a surprise to most of you.
As far as I know, The Medium never had one before, although other university papers do. Nor has there been a demand for it—try as I may, I can’t hear students clamouring for a Medium Magazine outside of this office.
So why did we do it? Why now?